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Marketing Materials Are Becoming More Than Static Content One of the simplest ways to extend a physical marketing experience is to create a direct connection between what customers see and what they can explore. An augmented reality qr code can act as that connection. Placed on packaging, promotional materials, retail displays, product catalogs, or other physical surfaces, it can give customers a direct route to an interactive experience related to what is already in front of them. The ability to convert image to 3D model can create new possibilities for using existing visual assets. Instead of treating a product image as the end of the visual experience, brands can use it as the foundation for something customers can explore more actively. Someone may be unfamiliar with a dish. They may understand the ingredients but struggle to imagine the final presentation. They may want more visual context before making a choice. augmented reality menus can add another layer to this familiar experience.

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